Performance as Design
It’s time for us to treat performance as an essential design feature, not just as a technical best practice.
74% of mobile web users  will leave a site if it takes longer than 5 seconds to load.
Good performance is good design
The road towards better performance doesn’t start with developers or technology stacks (though I’m certainly not suggesting those things are unimportant). It begins with a shared interest on everyone’s part in making a product that’s lightning fast.
- Include performance in project documents
- Get designs into the browser as soon as possible
- Test on real devices
- Educate—Many people in the design process simply don’t know a lot of performance consequences of their design decisions.
Ultimately performance is about respect. Respect your users’ time and they will be more likely to walk away with a positive experience. Good performance is good design. It’s time we treat it as such.