Performance as Design
It’s time for us to treat performance as an essential design feature, not just as a technical best practice.
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74% of mobile web users [9] will leave a site if it takes longer than 5 seconds to load.
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Good performance is good design
The road towards better performance doesn’t start with developers or technology stacks (though I’m certainly not suggesting those things are unimportant). It begins with a shared interest on everyone’s part in making a product that’s lightning fast.
- Include performance in project documents
- Get designs into the browser as soon as possible
- Test on real devices
- Educate—Many people in the design process simply don’t know a lot of performance consequences of their design decisions.
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Ultimately performance is about respect. Respect your users’ time and they will be more likely to walk away with a positive experience. Good performance is good design. It’s time we treat it as such.
Apr 14, 2014
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