Performance as Design

It’s time for us to treat performance as an essential design feature, not just as a technical best practice.

74% of mobile web users [9] will leave a site if it takes longer than 5 seconds to load.

Good performance is good design

The road towards better performance doesn’t start with developers or technology stacks (though I’m certainly not suggesting those things are unimportant). It begins with a shared interest on everyone’s part in making a product that’s lightning fast.

Ultimately performance is about respect. Respect your users’ time and they will be more likely to walk away with a positive experience. Good performance is good design. It’s time we treat it as such.

Original article

Apr 14, 2014
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