Eric Sink on the businsess of software
Let's start business. It does matter what kind of business you want to start.
Time has passed now I found this book. The book is about start a business, a small ISV (independent software vendor). What is special in such a company: the product. It is a software. Plus a typical founder of such a companies are geeks, software developers. And that is my world. :)
It covers several topics from collected potential business ideas, starting the company, marketing and sales.
Originally all these sections are publishes in his weblog but this book is still valuable it a systematic and organizes set of articles and (as a total) a book.
Valuable for everyone.